Chanel
The Anatomy of the 55.55
The Anatomy of the 55.55
In 2021, Chanel created an exquisite necklace to honor the 100th anniversary of their iconic fragrance Chanel N°5.
T Brand Studio was tasked with telling the story behind this masterpiece necklace, about how its breathtaking craftsmanship and design were inspired by the legendary Nº5 perfume. We comissioned photographer Laziz Hamani to meticulously capture the necklace using composite photography to capture the depth and clarity of the diamonds. The incredibly detailed design was born of a commemoration of Coco Chanel’s signature fragrance. In the center lies a flawless 55.55-carat diamond, an unprecedented technical feat.
T Brand Studio was tasked with telling the story behind this masterpiece necklace, about how its breathtaking craftsmanship and design were inspired by the legendary Nº5 perfume. We comissioned photographer Laziz Hamani to meticulously capture the necklace using composite photography to capture the depth and clarity of the diamonds. The incredibly detailed design was born of a commemoration of Coco Chanel’s signature fragrance. In the center lies a flawless 55.55-carat diamond, an unprecedented technical feat.
Design Direction
The page design features elegant typography and considered page animation along with a dynamic and bold page layout to draw the reader into a history of Nº5 which has it’s roots at the beginning of Coco Chanel’s career and quite literally at the center of Paris.
Print Execution
A double sided print was designed to wrap around the Sunday paper, announcing the premiere of the necklace and celebrating the 100th anniversary of Chanel Nº5.
Client: Chanel Project: Anatomy of the 55.55 Senior Program Manager: Erika Bjerklie Editor: Tia S. Brown Art Direction: Adam Okrasinksi, Jennica Bocchino Senior Designer: Nicholas Garber Creative Technologist: Nelson Chang Photography: Laziz Hamani