DoorDash
Local Flavor – Manhattan
Local Flavor – Manhattan
To celebrate the world-renowned food of New York City, DoorDash and T Brand profiled iconic small restaurants — and one spot for sweets — across the borough.
Local Flavor – Manhattan is an advertising campaign with the goal of positioning DoorDash as the go-to food delivery service in New York City. The brief was to create a virtual tour of five restaurants on the island of Manhattan, focusing specifically on the unique neighborhoods in which they reside. Local New Yorkers can reconnect with some of their favorite Manhattan neighborhoods, while also discovering new establishments from afar.
Local Flavor – Manhattan is an advertising campaign with the goal of positioning DoorDash as the go-to food delivery service in New York City. The brief was to create a virtual tour of five restaurants on the island of Manhattan, focusing specifically on the unique neighborhoods in which they reside. Local New Yorkers can reconnect with some of their favorite Manhattan neighborhoods, while also discovering new establishments from afar.
Design Direction
Drawing on inspiration from restaurant menus and DoorDash’s listing pages, I aimed to create a page design that engages readers through delightful interactions and bold typography. The typography approach allowed us to communicate each restaurant’s distinct flavor while effectively communicating more practical information. The headline and each section open with vibrant illustrations of New York and food menu items by Jiaqi Wang.
Client: DoorDash Project: Local Flavors — Manhattan Senior Program Manager: Joshua Eisenman Editor: Daniel Simmons Art Direction: Jovanna Tosello, Nicholas Garber Senior Designer: Nicholas Garber Creative Technologist: Eva Peng Illustrator: Jiaqi Wang