Electrolux
How to Cook like a Scandinavian
How to Cook like a Scandinavian
During the onset of the COVID pandemic we were faced with a creative hurdle: how to capture beautiful recipes without access to a chef, photographer or a kitchen studio. The art direction was focused on elegantly recreating the food dishes via 3D modelling and perching them on end in a ballet inspired pose. Artist Mitchell Eaton was tasked with replicating mouthwatering textures. What was created is nothing short of delectible.
Through interviews with acclaimed chefs in their own restaurants and at home — we show that it’s not only incredible ingredients, but also delicate methods, including sous vide, steam roasting, air frying and preservation, that can up the taste quotient, health and sustainability, of your at home meals.
The goal of this collaboration between Electrolux and The New York Times Advertising is to bring awareness to how Electrolux reinvent taste, care and wellbeing experiences for millions of people; always striving to be at the forefront of sustainability in society through their kitchen solutions.
Through interviews with acclaimed chefs in their own restaurants and at home — we show that it’s not only incredible ingredients, but also delicate methods, including sous vide, steam roasting, air frying and preservation, that can up the taste quotient, health and sustainability, of your at home meals.
The goal of this collaboration between Electrolux and The New York Times Advertising is to bring awareness to how Electrolux reinvent taste, care and wellbeing experiences for millions of people; always striving to be at the forefront of sustainability in society through their kitchen solutions.
Client: Electrolux Project: How to Cook like a Scandinavian Senior Program Manager: Jeffrey Miranda Editor: Claudine Ko Art Direction: Nicole Marie Rincon & Nicholas Garber Senior Designer: Nicholas Garber Creative Technologist: Nicholas Garber 3D Modeling: Mitchell Eaton