Hachette Book Group
What We Owe the Future, William MacAskill
What We Owe the Future, William MacAskill
Leveraging concepts from William MacAskill’s new book, the goal was to increase awareness for the author and his ideas.
In What We Owe the Future, philosopher William MacAskill argues for a perspective he calls longtermism: that positively influencing the long-term future is a key moral priority of our time. From this perspective, it’s not enough merely to undo climate change. We must ensure that civilization would rebound if it collapsed; prevent the end of moral progress; and prepare for a world where the smartest beings on the planet are digital, not human.
In What We Owe the Future, philosopher William MacAskill argues for a perspective he calls longtermism: that positively influencing the long-term future is a key moral priority of our time. From this perspective, it’s not enough merely to undo climate change. We must ensure that civilization would rebound if it collapsed; prevent the end of moral progress; and prepare for a world where the smartest beings on the planet are digital, not human.
Art Direction
I led design and art direction, choosing to work with Ibrahim Rayintakath to explore these ideas and symbolic scenes.
We play with metaphors used by the author that compare humanity in our age today to that of a teenager, “living without regard for consequence, unaware that today’s choices will shape our shared future.”
We play with metaphors used by the author that compare humanity in our age today to that of a teenager, “living without regard for consequence, unaware that today’s choices will shape our shared future.”
Credits
Client: Hachette Project: What We Owe the Future Program Manager: Danielle Calo Editor: Angela Wang Art Direction & Design: Nicholas Garber Illustrator: Ibrahim Rayintakath