An A.I. Revolution 
Why A.I. is the Game Changer Healthcare Needs
The data generated in the health care industry increases by 48 percent every year. The amount produced in 2020 alone could exceed 2.3 zettabytes, or 2.3 trillion gigabytes. That’s the amount of data it would take to watch 262 million years straight of HD movies.

This tsunami of data, along with industry inefficiencies, make health care ripe for digital innovation. A.I. and machine learning in particular hold the potential to reduce costs while improving the health of millions of people.

“Health care is enormously complex and has a disproportionate impact on us as a society and as individuals,” says Dr. Keith Dunleavy, a medical doctor and the chief executive of Inovalon. “There are few other areas where the amount of information relevant for the assessment of a person’s life is as deep and potentially impactful as it is in health care.”

At the same time, even as the volume and complexity of data are increasing, the time that medical professionals have to spend with patients and to assess their data is decreasing. “This is just one reason why health care is an area where A.I. is tremendously helpful,” Dr. Dunleavy says.

That’s because A.I. can instantly sort through millions of variables and provide recommendations to doctors, insurers, pharmacies and just about anyone else involved in a patient’s care. And that could be the game-changer the health care industry needs to improve care while lowering costs.

Visual Direction
The concept is grounded the in visual aspects of technology; servers, data sets and some medical heart rate monitors. The goal was to balance the visuals between figurative and abstract. 

The illustrations are prominent within the article. The artwork features depth of composition, utilizing foreground and a horizon to cast an optimistic vision of the future. The human element is represented as the driving force for the technology.

Some general motifs that we were drawn towards in Jon’s previous work were the mesh and topo grids which create a sense of data being visualized whether it’s creating a plane or forming a hand or other body part. The way we used pixel bits and chunks within the characters suggests that patients bodies can be quantified and aided using medical data.

Client: Inovolan    Project: An A.I. Healthcare Revolution    Senior Program Manager: Jeffery Miranda     Editor: Harry Bradford    Art Direction: Nicholas Garber    Senior Designer: Nicholas Garber    Illustrator: Jon Han